Blogging Resources

How Storytelling Can Save Marketing

Storytelling isn’t just a sacred concept, it’s also a concept that demands real commitment – and real organizational change. The reward for going through that journey towards becoming a genuine [...]

Book: Tell to Win

Today everyone–whether they know it or not–is in the emotional transportation business.  More and more, success is won by creating compelling stories that have the power to move [...]

TED talk by Chris Anderson

TED curator Chris Anderson shared with an audience on TED about TED talks: “The one task as a speaker is to transfer into your listeners’ minds an extraordinary gift – a strange and beautiful [...]

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