The Encore Entrepreneur

The Encore Entrepreneur is a series of courses designed to provide a roadmap to starting and growing a business, especially for those over the age of 50 seeking a new career as an entrepreneur.

Join a small group of participants and an instructor for a 6-hour course.  Each of the courses below will be instructor led.  You will have 1 week to complete the readings and exercise.  You will meet with the instructor at the beginning of the course and at the end via Zoom.  In addition, you will have access to the participants in your cohort.

The next cohort begins May 1.


You may be asking yourself is whether you have the right characteristics for becoming an entrepreneur. While there’s no specific set of characteristics possessed by all entrepreneurs, many entrepreneurs share a number of common traits and skills. In this course, you will delve into your life as an entrepreneur.


  • Characteristics of Entrepreneurs
  • Determining Your Personal Vision
  • Determining Your Professional Goals
  • Personal Vision Statement
  • Assessing Your Ideas

You’ve got an idea for a new venture and you’re ready to find out whether or not it can succeed. In this course you’ll do just that by learning about your customers, competitors, and industry.


  • What is Market Research and Why Should You Do It?
  • Talking to People
  • The Importance of Features and Benefits
  • How to Conduct Market Research
  • Do You Know Your Customer
  • Your Customer Profile
  • Market Analysis
  • Do You Know Your Competitors
  • Your Competitive Advantage
  • Do You Know Your Industry?
  • Purpose of Your Product/Service

This course is designed to provide information, tips, exercises and tools to help you think about your business idea.


  • Key considerations
  • Talking About Your Idea
  • Creating an Elevator Pitch
  • Entrepreneurial Risks
  • Co-Founding Considerations

The design process is one of the first opportunities to test your business concept. Why is that? Because design is your chance to be creative and find ways to challenge your business to make sure it can weather competition. Design is also about enhancing your business and finding additional value your business could deliver.In this course we will take you through the process of designing your business model.


  • Business Model Introduction
  • Target Customers
  • Customer Relationships
  • Distribution Channels
  • Revenue Streams
  • Key Activities
  • Assets
  • Key Partners
  • Cost Structure
  • Examples

Have questions?

Click here to schedule a free 30-min one-on-one consultation

Questions frequently asked:

Can entrepreneurship be taught?

Over many decades, research on psychology and business has shown a direct correlation between one’s personality characteristics and entrepreneurial outcomes.  Our basic personality characteristics are stable over time, and therefore we can predict individual traits that are underlying in entrepreneurial people.  Can entrepreneurship be taught?  A resounding yes comes from successful entrepreneurs.  In fact, many of those entrepreneurs have taken on as their life goals teaching business development. I have taken their experience and teachings, and over 15 years of teaching entrepreneurship, refined the process that I offer to you now.

What if I don’t have an idea for a business?

I can help you.  You will have exercises to do in order to identify potential ideas.  I also help you determine whether your idea is a viable one for making money (since that is what you ultimately need to remain in business.)

Do I need a business plan? Will I learn how to write one?

There are many reasons for a business plan and just as many for not writing a business plan.  What everyone needs however is a business model.  This is your plan for your business on how you will provide value to your customers, how you plan to make money and how you will build a sustainable business.  I will use the planning document for building a business model as the road map in starting your business.

How is this series delivered?

The Encore Entrepreneur series is instructor led and entirely online, for your convenience. You will log into the Silver Founder Academy course on a separate link, where you will access all of the materials, videos and reading material. Mentoring will be conducted over Zoom, and a closed forum will be available to the course participants. The courses are designed for cohorts, who will have the added advantage of peer support. The modules will be released weekly, giving you the opportunity of mastering the material and preparing the assignments with the intention of moving you forward on the journey to business ownership.

When asked: “What’s the best way to learn more about entrepreneurship?”
Entrepreneurs responded with: “Start a company!”
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