How to Engage the Right Customers at the Right Time

The following is excerpted from “The Messy Middle” by Scott Belsky


Contrary to logic, you don’t want to attract all of your customers right away. You want your first cohort of willing customers to be quite small so that you can communicate directly and provide an incredibly high level of touch. At the start of your business, you want to iron out the kinks. As you expand, you want to do so slowly…

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