How Business Owners Are Dealing With the Most Lethal Fires in California’s Modern History

By Guadalupe Gonzalez

“It’s definitely difficult, but I am very thankful for what I have and that everyone is safe,” says Murphy, founder and CEO of BroadVoice, a Northridge, California-based company that provides phone services over the internet, also known as VoIP. (Northridge is a neighborhood of Los Angeles in the San Fernando Valley and is so far unscathed by the fires.) “You have to look at the bright side and realize that things could be a lot worse,” says the entrepreneur, who is currently living in a hotel with his family, while also covering hotel expenses for employees displaced by the fires.

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