Don’t Just Do the Work. ‘Share’ the Work — With the World.
Showing that there are real, talented humans behind your brand makes it relatable. Customers can see your values, passions and personality firsthand, meaning that they can identify with your mission. And when people identify with something, they want to be a part of it.
When you connect with customers in this way, you’re providing them with key “emotional motivators,” such as the desire to belong and to feel secure. These emotionally connected customers are much more valuable for your business. They buy more products and recommend your brand to friends.