7 Writing Mistakes Non-Writers Make When Trying to Build Influence Online

by Lucas Miller

In her book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley, chief content officer of MarketingProfs, wrote, “In an online world, our online words are our emissaries; they tell the world who we are.”

And that truth is rarely more important than when you’re trying to build online influence. The words you use when posting on social media, writing a blog post, sending an email or offering advice will either increase or decrease your authority.


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